Customers are the lifeblood of any tree service company. Digital marketing is an effective way to attract new customers and increase sales. Millions of people use the internet every day to find local products, services, and businesses. For example, 33% of people who are looking for a laundromat, a haircut, or tree trimming will begin their search online.
One in every three online searches has a local intent, according to Google. Keeping this in mind, creating a Google Business Profile is critical for tree service companies looking to generate high-quality leads. This article will explain what a Google Business Profile is and give you seven good reasons to make one.
What is a Google Business Profile?
A Google Business Profile, also known as Google My Business, is a free digital profile that local businesses create to share useful information about their business with potential clients. It’s a great way for local businesses to get hundreds of customers every month.
A Google Business Profile, when done correctly, allows verified businesses to appear on the first page of Google search engine results pages, significantly increasing their online presence. So, if you don’t have a properly configured Google Business Profile for your tree service, you’re losing a lot of money.
Why a Google Business Profile Is Important
Google My Business is an excellent way for small businesses to effectively target local customers. It ensures that your customers have access to all pertinent information about your company. Here are some of the reasons why a Google Business Profile is an effective platform for tree service marketing:
Offers free advertising
Although using Google Ads is a powerful way to climb to the top of search engine rankings, when customers turn off their ads, these leads disappear. It is prudent to combine a pay-per-click (PPC) strategy with a Search Engine Optimization (SEO) strategy.
Google Business Listing, on the other hand, is a free feature that elevates your company’s visibility to the top of the world’s most trusted search engine. Setting up a Google My Business Profile is simple and requires little maintenance once it is up and running.
Aids digital marketing efforts
To succeed and get in front of people actively looking for their services, every local business requires organic local visibility. Tree care companies are no exception. A well-done Google Business Profile helps to create a positive image of your company’s offerings and provides more information about your services. Most profiles include information about their products and a detailed description of their business, which piques the interest of potential customers.
Displays helpful information about your tree service business online
A good Google Business profile ensures that your company’s name, location, phone number, hours of operation, address, customer reviews, and website link appear. This profile is displayed to millions of people who conduct local searches with the appropriate keywords, such as tree services near me or tree service providers in Georgia.
You can also include a keyword-rich business description as well as high-quality images of your products, logo, and team at work. This effectively gives potential customers a sense of your company before they even walk in. You can control how your local business shows up on Google products like maps and search engines by making a Google Business profile.
Valuable consumer analytics and insight
Your local Google ranking is heavily influenced by your Google Business profile. This feature not only promotes your company but also improves your research efforts. Google My Business gives you access to information that will help you learn more about your target market and how to interact with them effectively. The following are some critical insights:
- Views: Views indicate the number of people who have looked at your company’s profile, photos, posts, and offers. This knowledge is useful in developing a strategy to ensure successful campaigns.
- Engagement: Your Google Business Profile allows you to see how your audience responds to your posts. These insights will assist you in determining what types of marketing materials work best for your company and what to share more of in the future.
- It enables you to track website traffic and audience.
Boosts your sales
It goes without saying that Google Business Profile will increase your sales with all of its unique features. As previously stated, online consumers trust reviews almost as much as personal recommendations. As a result, having a large number of positive customer reviews will assist you in generating more qualified leads and revenue.
Second, because a Google Business profile allows you to list your contact information, the lead conversion rate automatically improves. Clients can click to call you instead of going to your website to book an appointment. According to Google, local searches account for 50% of all smartphone searches. Mobile conversion rates are also much higher. According to Google, 18% of mobile searches result in a purchase or service booking.
Boosts local SEO
If you provide services in a specific area, make sure your contact information and business information are prominently displayed for potential customers. A Google Business Profile is an efficient way to connect with people who are interested in your company.
When you optimize your Google Business Page, you ensure that your company appears to potential customers who are looking for the services you offer in your area. Whether the customer searches through Google Search or Google Maps, your business profile will appear at the top of the search results.
Build trust through reviews
Did you know that after reading positive reviews, potential customers are 72% more likely to take action? Customers can leave reviews, ratings, and even photos of their experiences with your company on Google My Business.
This feature is useful because satisfied customers can tell others about their positive experiences working with your company. It can, however, be a place where dissatisfied customers leave negative reviews about their bad experiences. As a business owner, you should keep track of reviews and respond to them on a regular basis in order to strike a balance and keep your ratings in the positive zone.
Let Us Manage Your Google Business Profile
Are you ready to use your Google Business Profile to take your digital marketing to the next level and generate more qualified leads? White Oak Digital provides professional Google Business Profile services. We’ve been assisting tree service businesses in improving their digital image by creating professional, well-crafted Google My Business profiles. We offer expert guidance through the complex world of digital marketing, Google Analytics, SEO, and other services. Contact us today to learn how we can help you.