Authority · Application-only
Become the recognized expert in your market.
A live recorded-video conversation each month, a monthly cluster batch of supporting content, fully-managed social posting — plus the full recorded-video authority layer: a podcast appearance, a YouTube interview on your own channel, and real video clips. Everything AI tools and search engines weight when deciding who the trusted local expert is.
Starting at $3,500 / month
· Application-only
How it works
One live conversation. Deeper output. Real video.
Once a month, we sit down with you for a live recorded video interview — in person when possible, or via a secure virtual recording platform when not. Explicitly not self-recorded — this is where the tiers diverge. A skilled interviewer draws out your best material in real time, and the resulting footage is real video we can actually use.
That one conversation does two jobs at once:
A deeper content foundation.
More articles per month, higher-frequency clusters, and fully-managed social posting, so your team touches nothing.
Real video output.
We edit the same conversation into a podcast episode, a YouTube interview on your own channel, and short video clips — the corroborating, multi-platform expertise layer that AI tools weight when deciding who the trusted local authority is.
What you get
A deeper foundation, plus the real video layer.
A live recorded video conversation each month, a monthly article cluster of supporting content, and the full authority video layer — everything Implementation delivers, plus the recorded-video layer on top.
Full-strength content foundation, every month
- Live monthly recorded video interview (via secure virtual recording)
- 1 in-depth pillar article optimized for AI search
- 3–4 supporting cluster articles
- Ongoing additions to your website's FAQ page
- 4 Google Business Profile posts (published by us)
- 8–10 social media posts (published by us)
- 1 nationwide press release
- Monthly visibility report with AI citation tracking
At launch (one-time)
- Citations built across 40–50 local directories
- "Meet the Expert" author page with structured data
- Full AI-crawler technical setup
- Podcast page with dual-schema markup on your site
The Authority video layer
- Podcast episode published monthly
- YouTube long-form video published monthly
- 5–8 real video clips distributed across social channels
Light strategic guidance
- Monthly strategic touchpoint call
- Quarterly performance review
- 24-hour email response window
Why application-only
Selective by design.
Authority isn't a mass-market program. We work with a limited number of business owners each quarter so the work stays deep, personal, and consistently excellent.
Limited seats
A small number of active Authority clients at any time.
Personally reviewed
Every application is reviewed by DJ, not filtered by a form.
Deep work
More time per client. Better outputs. Real relationships.
Who it's for
Owner-operators ready to own their category.
Trust-based local service businesses where the owner is the brand — and where being the recognized expert in the upstate would meaningfully change the business. Independent agents and brokers, contractors, accountants, inspectors, pest control, and similar operators within about an hour of Greenville. The local fence still applies — being able to sit across the table from you matters even more here.
Investment
Transparent pricing.
Starting at $3,500 / month
Application-only · Annual commitment recommended
A serious commitment, both ways. We'll finalize the exact engagement scope during your application conversation — what's covered and any client-specific add-ons. We value transparency, and we understand the weight of this decision. Our goal is to be the happiest check you write each month, because of the value you receive.
Apply
Tell us about your business.
Applications are reviewed as they come in. DJ will reach out personally to discuss your application and see if there's a fit.
Not quite ready for the Authority layer? Start with Implementation →
Authority questions.
How is Authority different from Implementation?
Implementation runs from a short self-recorded audio interview on your own time — no scheduled call, ever — producing a monthly pillar article, a compounding FAQ page, Google Business Profile posts, quarterly cluster batches, a quarterly nationwide press release, and 2–4 social posts you publish yourself. Authority runs from a live monthly recorded-video conversation, produces 3–4 supporting cluster articles every month (not quarterly), includes fully-managed social posting, and adds the full video layer — podcast, YouTube, and real video clips — plus light strategic guidance.
Why is Authority application-only?
Because it requires you to show up for a live monthly conversation on camera, and to trust us to feature you on our platforms. Fit matters more here than at any other tier, so we make sure we're aligned before signing on.
Why does a podcast and YouTube actually matter?
A real recorded conversation, published as audio and video, is exactly the kind of corroborating expertise signal AI tools and search engines weight when deciding who the trusted local authority is. It builds the credibility that gets you recommended — and it lives on properties you own.
What does "light strategic guidance" actually include?
A scheduled monthly strategy touchpoint, a quarterly performance review on a set cadence, and a predictable response window for questions between sessions. Predictable rhythm — not always-on access.
Do I have to be near Greenville?
Yes — local applies here too. In-person interviews when possible are part of what makes this tier work.
What does it cost?
Authority starts at $3,500 / month. Exact scope is finalized during the application conversation.
Do I own the content?
Yes. The YouTube video lives on your own channel; the audio is offered to you for your own podcast feed too. The work builds your asset.
Can I start with Implementation and move up?
Yes. Many clients begin with Implementation and graduate into Authority once they're ready for the video layer.